web design tips
 

web design tipsFonts are More Important Than You Think.

Most of the visitors to your website are going to spend 99% of their time doing one thing: reading your content. Given that the web is a medium mainly devoted to reading, it's surprising just how ignorant most page authors are about typography. If you use the wrong font, you make your page painful to read - or even impossible.

The right one can make your readers stick around for much longer, and read more than they otherwise would have. But how can you know what to pick?

The Problem.

The web has a big font problem that you might not know about. The problem is this: you can only specify fonts by name in HTML and CSS. That means that, apart from logos (which can be done as images), you're relying on the people visiting your site to have installed
the fonts you're using for headings and body text. Most people aren't designers, and so will only have the basic fonts that come with their operating system - and, worse, they don't even all use the same operating system!

What you end up having to do, then, is providing an order of preference: what this usually comes down to is a list of similar fonts, with your favourite first. The list will then end with either 'serif' or 'sans', depending on whether the font had serifs (that is, the extra little parts of the letters, like a little kick after a small d, for example). 'Sans' is short for 'sans-serif', meaning that the font has no serifs.

So what are the 'web-safe fonts'? In practice, there aren't that many at all: you're pretty much limited between choosing either Georgia/Times New Roman/Serif, or Verdana/Arial/Sans. As a general rule, it's better to use sans-serif fonts on the screen, and serif fonts in print-outs: serif fonts are difficult to read on a monitor because they're hard to represent in pixels, while sans-serif fonts have a tendency to look 'chunky' when printed.

Some Other Choices.

There are a few other fonts that most users have installed and that might be useful to you, although not for body text. These include Courier New (a typewriter-like font), Trebuchet (an interesting font for headings), Impact (a tabloid newspaper-like font) and Webdings (a set of images with things like fast forward and rewind symbols, a tick and a cross, and so on).

Pay Attention to Size.

Having read that, you might be off now to go and set your web page in Verdana, but wait a second. Verdana looks terrible in larger sizes - it's just too wide and large. You need to set it to around 80% of its default size before it's really tolerable. This also means that Verdana is largely bad in headlines - you might try Arial instead for this, preferably in bold. An ideal combination for many sites is large Arial for headlines with small Verdana for body text.

However, you should also make sure that you don't make your fonts too small, as older users or others with bad eyesight may have trouble reading them. Always specify font sizes in relative units (such as percentages), not absolute units (such as pixels). This will make sure that your font sizes pay attention to the preferences the user has set in their browser: if they've asked for very large fonts, they'll get very large fonts. Never forget that it's ultimately up to your users how they want to see your site, and you have to respect this.

Avoid Comic Sans.

Finally, it's worth adding a special mention here for a font that is a hate object for designers everywhere: Comic Sans. It's a font that you've no doubt seen, with its trademark child's handwriting-like letters. It was designed to have a 'playful' look, but the use of it has just got out of hand - if you've ever tried to read a whole web page in Comic Sans, you'll know the pain I speak of. In a design sense, using it is a faux pas right up there with misplacing all your apostrophes. Read more at www.bancomicsans.com.

Ads Under the Radar Linking to Affiliates

Content is King

Dreamweaver The Professional Touch

How to Get Your Website Talked About on Blogs

10 Easy Ways to Promote Your Website

 

Web Design
5 Simple Steps to Accepting Payments.
5 Ways to Avoid the 1998 Look.
6 Reasons Why You Need a Website.
7 Ways to Make Your Web Forms Better.
A Question of Scroll Bars.
Ads Under the Radar: Linking to Affiliates.
AJAX: Should You Believe the Hype?
All About Design: Principles and Elements.
An Introduction to Paint Shop Pro.
An Issue of Width: the Resolution Problem.
Avoiding the Nuts and Bolts: Content Management Software.
Beware the Stock Photographer: Picking Your Pictures.
Building a Budget Website.
Building Online Communities.
Clean Page Structure: Headings and Lists.
ColdFusion: Quicker Scripting, at a Price.
Column Designs with CSS.
Content is King.
CSS and the End of Tables.
Cut to the Chase: How to Make Your Website Load Faster.
Designing for Sales.
Designing for Search Engines.
Dreamweaver: The Professional Touch.
Encryption and Security with SSL.
Finding a Good HTML Editor.
Focus on the User: Task-Oriented Websites.
Fonts are More Important Than You Think.
Free Graphics Alternatives.
FrontPage: Easy Pages.
Hints All the Way.
Hiring Professionals: 5 Things to Look For.
How Databases Work.
How the Web Works.
How to Get Your Website Talked About on Blogs.
How to Install and Configure a Forum.
How to Make Visitors Add You to Their Favorites.
How to Run Ads Without Driving Visitors Crazy.
How to Set Up Your Hosting in 5 Minutes Flat.
IIS and ASP: Microsoft's Server.
Image Formats: GIF, JPEG, PNG and More.
It's a World Wide Web: Going International.
JSP: Java on Your Server.
LAMP: The Most Popular Server System Ever.
Making Friends and Influencing People: the Importance of Links.
Making Searches Simple.
Offering Free Downloads on Your Website.
Opening a Web Shop with E-Commerce Software.
tag - they have one extra tag before it. This is the doctype, and it must be present right at the top of your document for it to be valid HTML. There are only really
Perl: Cryptic Power.
Photoshop: a Graphic Designer's Dream.
Picking a Colour Scheme.
Printing and Sending: the Two Things Users Want to Do.
Putting Multimedia to Good Use.
Python and Ruby: the Newer Alternatives.
Registering a Domain Name.
Registering Your Users by Stealth.
RSS: Really Simple Syndication.
Setting Up a Mailing List.
Setting up a Test Server on Your Own Computer.
Some Places to Go For More Information.
Taking HTML Further. HTML might seem like a simple language for web documents, and to an extent, it is - that's what it was intended to be. If you know what
Taking HTML Further with Javascript. Once you've built your HTML pages, you might need them to do something a little more interactive on the client-side (that
Taking Your Website Mobile.
Text Ads: Unobtrusive Advertising.
The 5 Principles of Effective Navigation.
The Art of the Logo.
The Basics of Web Forms.
The Basics of Web Servers.
The Case Against Flash.
The Confusing World of Web Hosting: Making Your Decision.
The Evils of PDFs.
The Importance of Validation.
The Many Flavours of HTML.
The Smaller, the Better: Avoiding Graphical Overload.
The Top 10 Biggest Web Design Mistakes.
The Web Designer's Toolbox.
The Web is Not Paper.
There's More than One Web Browser.
Time for User Testing.
Titles and Headlines: It's Not a Newspaper.
Tracking Your Visitors.
Understanding Web Jargon.
Uploading Your Website with FTP.
Using Flash Sensibly.
Using Quizzes and Games to Get Traffic.
VBScript: Javascript Made Easy.
Websites and Weblogs: What's the Difference?
What Do You Want Your Website to Do?
What You See Isn't Always What You Get.
Which Database is Right for You?
Why Doing It Yourself is Best.
Why Java Will Drive Your Visitors Away.
Why Word is Bad for the Web.
Why You Should Put Your Content in a Weblog Format.
Why You Should Stick to Design Conventions.
Working With Templates.
Writing for the Web.
GoogleSense
Making Money with Articles
Webhosting
RSS
Reading RSS Feeds with an RSS Aggregator